✨ Step 1: Start With Your “Why” (aka the Boss Beti Soul Check)
Before writing a single word, ask yourself:
- Who am I writing this for?
- What do they care about right now?
- Why does this content matter — to them and to me?
Boss Beti tip: Imagine you’re writing to one of your favorite followers — a younger version of you, a fellow Desi creative, or someone just starting out and overwhelmed. Speak to her, not to the algorithm.
🔍 Step 2: Research, But Don’t Lose Your Voice
Yes, SEO matters. Yes, structure is key. But no, don’t turn into a robot.
Do your research:
- Use Google’s autocomplete to see what people are searching for.
- Tools like Ubersuggest, AnswerThePublic, or Keywords Everywhere can help find relevant keywords.
- Spy on your competitors (nicely). What topics are they covering? How can you say it better?
But always circle back to YOU:
- Use slang, tone, and humor that feels authentic to your personality or culture.
- Add personal insights, metaphors, or examples — that’s what makes your writing unforgettable.
🧠 Step 3: Choose the Right Format
Are you writing a:
- Blog post? (Educate, rank, build trust)
- Instagram caption? (Quick connection, storytelling, call to action)
- Sales page? (Persuade, overcome objections, drive conversion)
- Email? (Update, inspire, invite)
Each format needs different energy. But they all need a hook, a message, and a clear action.
✍️ Step 4: Write a Killer Hook
Your first line should stop your audience mid-scroll.
Try:
- Asking a bold question: “Are you writing content that’s costing you clients?”
- Dropping a relatable truth: “Not me Googling ‘how to write content’ every time I open my laptop.”
- Leading with stats: “73% of readers scan content — not read it.”
Boss Beti tip: If your hook doesn’t grab YOU when you read it aloud, it won’t grab her either.
🪄 Step 5: Use a Proven Structure
Here’s a simple but powerful structure for writing any copy:
🧩 1. Hook – Grab attention (question, stat, truth bomb)
💔 2. Problem – Address your reader’s challenge or desire
🔍 3. Insight – Share your perspective, tips, or story
✨ 4. Solution – Show how to overcome the problem
📣 5. Call-to-action – Tell your reader what to do next
🧠 Step 6: Edit Like a Savage
Writing is rewriting. Your first draft isn’t your final draft.
When editing:
- Cut fluff (anything that doesn’t add value or flow).
- Remove passive voice unless it’s intentional.
- Read it out loud — if you stumble, rewrite.
- Keep paragraphs short. No one wants to read a chunk the size of a samosa.
Boss Beti tip: If your sentences are longer than your dadi’s WhatsApp forwards… break them up.
📈 Step 7: Optimize for SEO Without Sounding Like a Search Engine
Let’s make Google AND your girlies happy.
- Use keywords naturally — in your heading, subheadings, and sprinkled through the content.
- Add internal links to other relevant blog posts or pages.
- Write alt text for any images.
- Add a meta description that summarizes your content in 150–160 characters.
But remember: never sacrifice clarity or vibe for SEO. Your content should sound like YOU.
🧷 Step 8: Include a Clear CTA (Call-to-Action)
Don’t assume people will know what to do next.
Examples:
- “Bookmark this for your next content-writing sesh.”
- “DM me ‘COPY’ on Instagram if you want a mini audit.”
- “Download my free checklist to level up your content game.”
Make it simple. Make it direct. Make it irresistible.
🌺 Final Thoughts: Your Voice Is Your Superpower
Anyone can write content. But YOU can write content that feels like a conversation between besties. That tells a story. That gives value. That sells without selling out.
You don’t need perfect grammar.
You don’t need an English degree.
You just need your voice, your purpose, and a strategy.
Because when a Boss Beti speaks? Her audience listens.
🛍 Want Help With This?
I offer done-for-you content, brand strategy sessions, and 1:1 copywriting support — designed for South Asian creators, coaches, and solopreneurs who want to sell confidently without losing their voice.
👉 Work with me by sending me a DM on Linkedin
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