1. Niche = Currency
Don’t try to appeal to everyone. Embrace your South Asian identity as a strength, not a limitation. Niche UGC creators are often more memorable and marketable.
🔹 Ex: “Desi clean girl” skincare, South Asian women in STEM, Gen Z brown girl budgeting.
2. Highlight Cultural Fluency
Brands LOVE diversity — but they LOVE cultural relevance with audience connection even more. Your familiarity with South Asian values, rituals, humor, or multilingual skills is an asset.
✅ Use terms like: “nani’s totka,” “haldi hacks,” “brown mom-approved,” or “chai & chill routines.”
❌ Avoid tokenizing yourself for Western validation. Be authentic, not performative.
3. Prioritize Storytelling Over Aesthetics
Don’t just show the product — tell a story that reflects your community, emotions, or routine.
✔️ Instead of: “This lip balm is so smooth.”
✅ Say: “Brown girl winters in Canada? Cracked lips are a given. This balm passed the ‘chai test.’”
4. Script Smarter, Not Harder
Writing for UGC is like writing a 15-second elevator pitch.
📍Structure to follow:
- Hook (grab attention in 1-2 sec)
- Problem (relatable pain point)
- Solution (why this product)
- Call to Action (what now?)
🔑 Example:
“As a South Asian girl with hyperpigmentation from every pimple, I was skeptical. But this serum? 3 weeks later and my chin isn’t a battlefield anymore.”
5. Show Range in Your Portfolio
Create 4–6 UGC-style mock videos for your portfolio across various formats:
- Unboxing
- Testimonial
- Skit or POV
- GRWM/tutorial
- Voiceover storytelling
- TikTok native trends
🎯 Focus on showing:
- Personality
- Hook writing
- Product clarity
- Camera presence
- Cultural nuance
✍️ WRITING TIPS for Your UGC PORTFOLIO
1. Start With a Personal Bio
Open your portfolio with:
- Who you are
- Your niche
- What makes your content different
- Languages/dialects spoken (Hindi, Punjabi, Urdu, Fijian Hindi, Tamil, etc.)
- What industries/brands you’re passionate about
2. Include a Copywriting Section
Even if you’re not a “writer,” showcase your hook-writing and scripting skills.
📝 Add:
- 3–5 sample ad scripts (15s and 30s)
- Caption examples
- Hook/CTA writing samples
3. Document Strategy, Not Just Aesthetics
Brands care about performance. Show them you’re a thinking creator.
🎯 Include:
- Why you used a certain hook
- Your goal (awareness, conversion, trust)
- Who the video was targeting (audience demo)
4. Be Results-Driven
If you’ve worked with brands:
- Include screenshots of analytics (views, saves, conversions, link clicks)
- Share testimonials or reposts from the brand
If you’re new:
- Share mockups and explain your creative thought process
5. Don’t Be Afraid to Add Brown Girl Humor™
You’re not here to be a copy-paste version of a Western creator. Add quirks, inside jokes, and Desi auntie shade if that’s you.
🧿 “If your mom’s ever called you 47 times while you were shampooing, this hair oil is a must.”
🔥 “Approved by my mom, my dadi, and the aunty who always says I’ve gained weight.”
An example of a description of your portfolio
As a UGC content creator representing the South Asian diaspora, I specialize in crafting relatable, authentic, and high-converting videos that speak directly to Gen Z and millennial audiences. With a unique voice rooted in cultural nuance and a deep understanding of digital trends, I create content that doesn’t just sell—it connects. Whether it’s skincare for melanin-rich skin, wellness rituals inspired by Desi households, or tech made easy for immigrant families, I bring brands to life through powerful storytelling, scriptwriting, and performance. My work spans unboxings, testimonials, voiceovers, POVs, and trend-based skits—always with a Desi twist. I blend copywriting and content strategy with personality-driven storytelling to deliver impactful, scroll-stopping content. Open to collaborations across beauty, lifestyle, health, tech, and mental wellness. Let’s make content that your audience feels seen in.
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