👩‍🎨 Actress Profile: Kriti Sanon
A rising Bollywood actress known for her vibrant energy, fitness journey, and down-to-earth personality. We’ll build a structured content strategy for her that connects with South Asian Gen Z women.
Why she matters: Kriti blends fitness, fashion, creativity, and sincerity—resonating with Gen Z women balancing personal care, ambition, and cultural pride.
Current challenges: Content primarily focuses on fashion and glam, but misses on deeper storytelling, consistency, and authentic audience engagement.
🎯 Strategy Overview
Core Objective: Elevate Kriti’s brand as a Holistic Role Model—someone relatable and aspirational—by building consistent, culturally-rooted content that connects emotionally and sparks conversation.
Target Audience:
- South Asian Gen Z women (18–29)
- Across India and diaspora (US/UK/Canada)
- Interests: fitness, mental wellness, youthful fashion, cultural pride
Pillars to Drive:
- Emotional connection
- Consistency
- Community interaction
đź’ˇ Campaign Message
“Grow with Kriti: Real, Rooted, Radiant”
- ✨ Real – Unfiltered moments of her routine
- 🌱 Rooted – Embracing South Asian identity, rituals
- 💖 Radiant – Wellness-focused, self-care positive
đź“š Content Ideas & Formats
| Theme | Content Format | Purpose |
|---|---|---|
| Workout Wednesday | Reel/Short – home/gym routine | Inspire fitness & wellness habits |
| Ghar Ki Baat | IG Story Chat + Polls – personal ritual/tradition | Emotional intimacy, cultural pride |
| Kriti’s Closet | Carousel – styling tips with cultural garments | Fashion + heritage |
| Mental Health Moment | Reel or static post – self-care tip or voiceover | Normalizing emotional well-being |
| Community Spotlight | Reels + Stories – feature fan/user UGC | Engagement & loyalty |
| Behind-the-Scenes | IGTV/YouTube Shorts – movie prep or shoot BTS | Career insight + authority |
🧠Execution Plan (8 Weeks)
| Week | Content Pieces | Channels | CTA |
|---|---|---|---|
| 1 | 1 Reel (Workout Wednesday), 2 Stories intro “Ghar Ki Baat” | Poll: “Your ritual?” | |
| 2 | 1 Carousel fashion tip + Reel self-care | Swipe-up to blog, tag us! | |
| 3 | 1 BTS reel + Live Q&A | Instagram Live | “Ask me anything” |
| 4 | UGC Spotlight reel + “Ghar Ki Baat” | Instagram + Stories | Tag to get featured |
| 5 | Reel (mental health tip) + carousel styling | CTA: Download ritual template | |
| 6 | Workout Reel + poll stories | Audience engagement | |
| 7 | Fashion Reel + Behind-the-scenes post | Instagram + YouTube Shorts | Promote teaser |
| 8 | Compilation “Grow with Kriti”: 4-week recap video | All platforms | CTA: Follow + comment aspirations |
Weekly Cadence:
- 1–2 Reels
- 1 Carousel
- 3–5 Stories
- 1 Live session every 4 weeks
🚀 Growth & Community Mechanics
- Weekly Polls/Q&A to prompt deeper engagement
- UGC calls: “Share your workout/rituals” featured weekly
- Recurring series build anticipation
- Cross-promotion: YouTube Shorts, Pinterest boards for fashion/fitness
🧱 Measurement & Milestones
| KPI | Baseline | Target by Week 8 |
|---|---|---|
| Reels Reach | ~50K | +50% (75K) |
| Engagement Rate | 2.5% | 3.5% |
| Follower Growth | Variable | +30K |
| UGC Submissions | <10/week | 30+ |
| Live Viewers | ~5K | 10K |
đź’¬ CTA Messaging (Sample Post)
Reel Caption:
đź’Ş Workout Wednesday with Kriti!
This is my go-to home circuit before a shoot. Tag a friend who needs fit girl inspo and save this for your next session!
Live Promotion:
Tune in this Saturday at 7 PM IST as I go behind the scenes of my shoot + answer your questions live! Drop them here 👇
🎯 Why This Works
- Authenticity + Consistency: Community builds when content is reliable and relatable.
- Emotional resonance: Ghar Ki Baat & mental wellness tap into core Gen Z values.
- Audience partnership: Calls to action for UGC & direct engagement increase loyalty and reach.