🌸 How to Write an About Page That Feels Like You (and Converts!)

For Gen Z South Asian Women Building Digital Brands With Barakah

💡 Why Your About Page Matters

Your About Page isn’t just a bio—it’s your digital handshake. It helps readers (and potential clients or collab partners) know:

• Who you are
• What you believe in
• What value you offer
• Why they should trust you

Even if you’re still figuring things out, you belong here. Let’s break it down step by step.

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🪞 Step 1: Start With a Soft Introduction (Your “Salaam, I’m…”)

Instead of saying “Hi, my name is XYZ and I’m a blogger”—try this:

✨ “Salaam! I’m Amina—a chai-obsessed Desi writer passionate about faith, mental health, and helping other South Asian girls heal through words.”

Prompts:

• Where are you from (or where do you feel you belong)?
• What are 2–3 things that make your identity unique?
• What’s your vibe? (Soft-spoken, spicy, spiritual, strategic?)

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🎯 Step 2: Share What You Do (Without Sounding Boring)

This is where you say what your blog, business, or digital space is for.

💼 “I create SEO-friendly content for brands with heart. I also teach Muslim girls how to earn online—without selling their soul.”

Prompts:

• Who do you serve or want to speak to?
• What’s the heart of your blog or service?
• What makes it different from others in your niche?

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💖 Step 3: Show the Why (Purpose + Passion = Trust)

This is the part that builds emotional connection.

✨ “I started Boss Beti because I was tired of safe careers, cultural guilt, and not seeing girls like me online. So I created the space I needed.”

Prompts:

• What made you start this journey?
• What values guide your work? (Faith, healing, community, etc.)
• What do you wish people understood about your niche or story?

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💻 Step 4: Add Social Proof or Skills (Without Flexing Too Hard)

This is where you can add:

• Tools you know (SEO, Canva, Notion, Grammarly, WA)
• Platforms you use (Medium, Upwork, Instagram, blog)
• Work you’ve done (writing, coaching, designing, etc.)

🛠 “I’ve written for mental health platforms, built affiliate blogs from scratch, and helped other girls build their first portfolio.”

Pro Tip: Even if you don’t have “clients,” showcase personal projects or mock samples!

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📣 Step 5: End With a CTA (Call to Action)

Don’t leave them hanging. Invite them into your space.

👉🏽 “Want to work with me? Download my free starter kit or email me at salaam@bossbeti.com.”

CTA Ideas:

• Newsletter sign-up
• Free download
• Portfolio or service link
• Social media follow
• Contact form

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💫 Boss Beti About Page Template (Fill-in-the-Blank Style)

markdownCopyEditSalaam! I’m [Name], a [cultural identity/creative title] who [what you do in one sentence].

I started this space because [personal why or problem you wanted to solve].

Here, you’ll find [what you offer—content, services, writing, etc.], all rooted in [your values—faith, identity, intention].

Outside of my blog, I [fun personal fact or skill].  
You’ll usually find me with a [chai/journal/laptop], dreaming about [goal or legacy].

Want to connect? [Insert CTA—freebie, email, portfolio, etc.]

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